After hearing SEO for the very first time, many people get a thought as to what does it mean? So, let us answer that question. SEO stands for Search Engine Optimisation.
* In layman terms, we can say that it includes a guide to make necessary changes. These changes help the website to work well on the Internet. In addition, these changes make the website look different and attractive.
* It helps the website to get the top position in the search engine results.
* It is a process used by almost all organisations so that their website can get a better rank in the search engine results.
Types of SEO
They are of three main types.
- White hat- It is the best practice as it directly contributes to improving search engine results.
- Black hat- It helps in quickly getting a better rank in search engine results. But it is mainly used for finding loopholes in the search engine guidelines.
- Grey hat- This type of practice comprises both the White hat and Black hat. There are chances that if a website practices that technique, it may be penalised. It is a very risky type.
- Good traffic is the first and most important benefit. It includes a good audience and visitors to the website.
- There is no high expense. You may get great results at minimal expense.
- It helps in reducing promotion expense.
- It helps gain several social media followers. People like genuine content, and if you can provide that, followers are always there.
- Content marketing- Your site must have appropriate and relevant content. The more proper and good the quality, the better the rank in search engine. The content provided by the site should be more and more engaging so that readers are attracted to it. This will result in a great audience.
- On-page SEO– Some of the main points to be taken care of are-
- Title-Tag- It is something that makes search engine aware of the content on the site. The main focus should be on content.
- Subheadings- Subheadings make it convenient for the readers to find whatever he is looking for.
- Off-page SEO– Given are some factors that make a huge impact
- The quality and authenticity of the content should not be compromised. It helps the reader to gain trust.
- The quality of the content should be up to the mark to share it without hesitating. The more your content is shared, the higher the chance of getting better search engine results.
SEO is the most important and compulsory if one wants to play big over the Internet. Just by following a few simple yet useful steps, one can make complete use of it. One of them is that the quality of the content should never be compromised. One should continuously try to promote the site using social media to reach more and more people. The more a person experiments in this, the more chances that he will get what he desires. Most importantly, the search engine result will rank high with time and hard work.